RadioRoo
Turning Live Broadcasts into Structured Brand Intelligence
Why It Matters
Live radio is a dynamic, high-impact medium — yet it's notoriously difficult to measure when and how brands are mentioned. Sponsors are often referenced organically by hosts, commentators, and guests in ways that don’t follow a fixed script. This makes it nearly impossible for marketing and commercial teams to capture the true value of audio exposure.
That’s where RadioRoo comes in.
The RadioRoo Solution
RadioRoo is a real-time brand intelligence platform built by CloudMates, designed to detect spoken brand mentions across live radio streams using cloud based Generative AI environment. It allows content, commercial, and partnership teams to:
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Ingest 20+ live HLS radio streams using a lightweight container-based architecture.
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Detect timestamped brand mentions with context using AWS Transcribe and Amazon Bedrock (Claude 3.5).
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Enable playback, transcript search, and campaign grouping via a self-service dashboard.
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Export on-demand reports — including audio snippets, context, and full transcripts.
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Leverage an embedded content management layer to transform raw transcripts into searchable assets, editorial recaps, or syndicated summaries that link back to the original broadcast.
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Advanced Customization & AI Enrichment
RadioRoo supports custom extensions to align with each broadcaster’s unique needs. Teams can:
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Build logic to differentiate between ad slots and organic mentions
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Integrate metadata from playout systems or broadcast guides
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Define custom detection rules for keywords, tones, or campaign terms
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Enable tagging, annotation, and post-review workflows for manual QA
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Develop bespoke report formats or export templates
This flexibility ensures RadioRoo can complement your ad operations, campaign tracking, or compliance needs — all while adapting to your programming format.
Flexible Stream Management
RadioRoo includes a built-in stream control layer that allows users to enable or disable radio channels dynamically — without redeploying infrastructure. Whether monitoring a single event or toggling regional feeds on demand, the platform makes it easy to manage which live sources are actively processed and transcribed. This allows for:
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Cost-efficient operations by stopping unused streams
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On-demand monitoring for special campaigns or pop-up broadcasts
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Scalable integration of new stations or regions as needed
How Broadcasters Use It
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Sponsorship Validation: Track mentions of brand partners during live games and talkback shows — with proof via audio clips and transcripts.
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Regulatory Compliance: Maintain audit trails of paid placements and organic references for reporting or dispute resolution.
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Content Reuse: Create blogs or recap posts from full transcripts of popular shows or high-profile matches — linked back to live mentions.
Platform Capabilities
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RadioRoo is designed as a modular platform to meet the real-world needs of broadcasters across formats and geographies. Its core capabilities include:
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Brand Mention Classification: Accurately differentiate between live mentions and scheduled ad placements using context-aware AI.
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Stream-Aware Architecture: Handle various stream types (e.g., HLS, Icecast, RTMP) and regional broadcast setups.
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Multi-Tenant Ready: Deploy instances per network or broadcaster group with tailored settings, branding, and access control.
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Searchable Content Library: Leverage transcripts from all radio content to generate searchable archives, highlight reels, or branded blog-style content.
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Campaign & Event Mapping: Group mentions by sponsors, live events, or marketing initiatives — enabling deeper analytics and post-show reporting.
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Custom Outputs: Export structured reports, podcast-ready snippets, or integration-ready data for downstream marketing and analytics tools.
Deployment Options
RadioRoo can be consumed in two ways:
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Fully Managed SaaS – Pay-as-you-grow pricing based on number of streams
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Self-Hosted License – One-time perpetual license with annual managed services (AMC)
For teams already on AWS, we can deploy RadioRoo within your account and begin ingesting streams in under 48 hours.
Getting Started with RadioRoo
RadioRoo is already helping broadcasters turn live radio into structured, actionable data. Whether you're looking to boost sponsor ROI, streamline compliance, or bring transparency to in-show integrations — this platform offers a ready-to-deploy path to modern audio intelligence.
Explore the possibilities of dynamic stream tracking, playback-ready transcripts, and real-time reporting — all in one secure and scalable environment.